{"id":115,"date":"2023-04-01T12:10:18","date_gmt":"2023-04-01T12:10:18","guid":{"rendered":"http:\/\/localhost\/solvefor2\/?p=115"},"modified":"2023-04-01T12:21:55","modified_gmt":"2023-04-01T12:21:55","slug":"p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board","status":"publish","type":"post","link":"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/","title":{"rendered":"P 3 ENTREPRENEURSHIP Proposed marking Guide 2019, JINJA JOINT EXAMINATIONS BOARD"},"content":{"rendered":"

\"\"\/JINJA JOINT EXAMINATIONS BOARD
\n<\/strong><\/span><\/p>\n

P230\/3 ENTREPRENEURSHIP
\n<\/strong><\/span><\/p>\n

Proposed marking Guide 2019
\n<\/strong><\/span><\/p>\n

MARKING GUIDE
\n<\/strong><\/span><\/p>\n

\n\u00a0<\/p>\n

\n\u00a0<\/p>\n

SECTION A
\n<\/strong><\/span><\/p>\n

CASE STUDY
\n<\/strong><\/span><\/p>\n

\n\u00a0<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0(a)\u00a0\u00a0\u00a0\u00a0Behavioural characteristics associated with a strong need for
\n<\/span><\/p>\n

achievement possessed by Mr. Malevu include:-
\n<\/span><\/p>\n

    \n
  1. \n
    Highly motivated and action oriented.
    \n<\/span><\/div>\n<\/li>\n
  2. \n
    Formulated concrete and moderate goals based on his abilities and efforts.
    \n<\/span><\/div>\n<\/li>\n
  3. \n
    Had internal involvement with goals and personal responsibility for the outcome.
    \n<\/span><\/div>\n<\/li>\n
  4. \n
    Analysed the business environment to create opportunities.
    \n<\/span><\/div>\n<\/li>\n
  5. \n
    Sought advice from entrepreneurs in similar business.
    \n<\/span><\/div>\n<\/li>\n
  6. \n
    Learnt from feedback to see if right methods were used and sight goals were set.
    \n<\/span><\/div>\n<\/li>\n
  7. \n
    Ensure that there is high efficiency in the business through delegation of duties , selecting priorities and motivating staff.
    \n<\/span><\/div>\n<\/li>\n
  8. \n
    Etc.
    \n<\/span><\/div>\n<\/li>\n<\/ol>\n

    Any 5×1 =05 marks
    \n<\/span><\/p>\n

    NB evidence is needed \/implied.
    \n<\/span><\/p>\n

    \n\u00a0<\/p>\n

    (b)\u00a0\u00a0\u00a0\u00a0Factors that affected Mr. Malevu’s choice of business idea included the following:-
    \n<\/span><\/p>\n

      \n
    1. \n
      Training acquired in Bachelors of Building and construction Engineering.
      \n<\/span><\/div>\n<\/li>\n
    2. \n
      Need for self employment.
      \n<\/span><\/div>\n<\/li>\n
    3. \n
      Passion\/ personal Interest for the occupation
      \n<\/span><\/div>\n<\/li>\n
    4. \n
      Personal capacity to raise the needed capita.
      \n<\/span><\/div>\n<\/li>\n
    5. \n
      Presence of market
      \n<\/span><\/div>\n<\/li>\n
    6. \n
      Technical assistance\/advice from entrepreneurs in similar business.
      \n<\/span><\/div>\n<\/li>\n
    7. \n
      Etc.
      \n<\/span><\/div>\n<\/li>\n<\/ol>\n

      Any 3×1 =03 marks)
      \n<\/span><\/p>\n

      NB Evidence is required.
      \n<\/span><\/p>\n

      \n\u00a0<\/p>\n

      (c)\u00a0\u00a0\u00a0\u00a0Basic steps Mr. Malevu could have followed when taking out the insurance policy includes.
      \n<\/span><\/p>\n

        \n
      1. \n
        Making an inquiry and Taking quotations
        \n<\/span><\/div>\n<\/li>\n
      2. \n
        Choosing the insurance company and policy
        \n<\/span><\/div>\n<\/li>\n
      3. \n
        Checking the budged to determining how much money to spend on insurance.
        \n<\/span><\/div>\n<\/li>\n
      4. \n
        Filling the proposal form and paying premiums
        \n<\/span><\/div>\n<\/li>\n
      5. \n
        Receiving the cover note and insurance policy.
        \n<\/span><\/div>\n<\/li>\n<\/ol>\n

        Any 4×1 =04 marks
        \n<\/span><\/p>\n

        NB:They must be in a chronological order.
        \n<\/span><\/p>\n

        \n\u00a0<\/p>\n

        No evidence required.
        \n<\/span><\/p>\n

        (d)\u00a0\u00a0\u00a0\u00a0Mr. Malevu ensures better time management in business by:-
        \n<\/span><\/p>\n

          \n
        • \n
          Keeping diaries for noting down activities to be performed.
          \n<\/span><\/div>\n<\/li>\n
        • \n
          Delegating duties to employees.
          \n<\/span><\/div>\n<\/li>\n
        • \n
          Selects priorities to be done first.
          \n<\/span><\/div>\n<\/li>\n
        • \n
          Establishing the hardware shop and consultancy office on the same building.
          \n<\/span><\/div>\n<\/li>\n
        • \n
          Uses computers to reduce paper work.
          \n<\/span><\/div>\n<\/li>\n
        • \n
          Motivates his staff
          \n<\/span><\/div>\n<\/li>\n
        • \n
          Choosing useful reading materials in unavoidable free time.
          \n<\/span><\/div>\n<\/li>\n
        • \n
          Any 4×1 = 04 marks
          \n<\/span><\/div>\n<\/li>\n
        • \n
          NB Evidence required\/implied
          \n<\/span><\/div>\n<\/li>\n<\/ul>\n

          \n\u00a0<\/p>\n

          (e)\u00a0\u00a0\u00a0\u00a0Benefits enjoyed by modern building and construction centre for selling goods on cash basis include:-
          \n<\/span><\/p>\n

            \n
          • \n
            Provides constant supply of working capital
            \n<\/span><\/div>\n<\/li>\n
          • \n
            Helps to reduce risks of bad debts
            \n<\/span><\/div>\n<\/li>\n
          • \n
            Helps the business to plan for the use of the working capital.
            \n<\/span><\/div>\n<\/li>\n
          • \n
            Enables constant supply of inventories since there is ready cash.
            \n<\/span><\/div>\n<\/li>\n
          • \n
            Helps in proper management of stock
            \n<\/span><\/div>\n<\/li>\n
          • \n
            Enjoys reduced administrative expenses associated with credit sales e.g documentation and time wastage in following up customers.
            \n<\/span><\/div>\n<\/li>\n<\/ul>\n

            Any 5×1 = 05 marks)
            \n<\/span><\/p>\n

            NB.No evidence required.
            \n<\/span><\/p>\n

            \n\u00a0<\/p>\n

            2.\u00a0\u00a0\u00a0\u00a0(a)\u00a0\u00a0\u00a0\u00a0General description of the business should include the following:-
            \n<\/span><\/p>\n

              \n
            1. \n
              Name and address of business(Reflecting its nature)
              \n<\/span><\/div>\n<\/li>\n
            2. \n
              Physical location of the business
              \n<\/span><\/div>\n<\/li>\n
            3. \n
              Products offered.
              \n<\/span><\/div>\n<\/li>\n
            4. \n
              Target customers\/ market
              \n<\/span><\/div>\n<\/li>\n
            5. \n
              Date of establishment
              \n<\/span><\/div>\n<\/li>\n
            6. \n
              Source of capital to the business
              \n<\/span><\/div>\n<\/li>\n
            7. \n
              Ownership\/Nature \/legal form of business.
              \n<\/span><\/div>\n<\/li>\n
            8. \n
              Description of business assets and premises
              \n<\/span><\/div>\n<\/li>\n
            9. \n
              Uniqueness of the business
              \n<\/span><\/div>\n<\/li>\n
            10. \n
              Purpose of the business i.e vision, mission, Goals and objectives
              \n<\/span><\/div>\n<\/li>\n
            11. \n
              SWOT analysis i.e business strength , weaknesses, opportunities , and threats.
              \n<\/span><\/div>\n<\/li>\n
            12. \n
              Any 4×1 =04 marks)
              \n<\/span><\/div>\n<\/li>\n<\/ol>\n

              NB: Must be prepared.
              \n<\/span><\/p>\n

              \n\u00a0<\/p>\n

              (b)\u00a0\u00a0\u00a0\u00a0(i)\u00a0\u00a0\u00a0\u00a0Cash management policing that were used in the business
              \n<\/span><\/p>\n

              included :
              \n<\/span><\/p>\n

                \n
              • \n
                Banking all cash received intact on daily basis.
                \n<\/span><\/div>\n<\/li>\n
              • \n
                Receiving and payment of cash by only the authorized person.
                \n<\/span><\/div>\n<\/li>\n
              • \n
                Receipting and documenting all cash received and paid out.,
                \n<\/span><\/div>\n<\/li>\n
              • \n
                Keeping cash at the business premises under lock and key.
                \n<\/span><\/div>\n<\/li>\n
              • \n
                Proper counting and checking of cash received and paid out to ensure correctness.
                \n<\/span><\/div>\n<\/li>\n
              • \n
                Avoiding use of business funds by the club officials on personal matters
                \n<\/span><\/div>\n<\/li>\n
              • \n
                Keeping safety receipts and other documents related to accountability of cash.
                \n<\/span><\/div>\n<\/li>\n
              • \n
                Receiving bank statements on regular basis
                \n<\/span><\/div>\n<\/li>\n
              • \n
                Giving accountability by the club officials to the members.
                \n<\/span><\/div>\n<\/li>\n
              • \n
                Carrying out regular auditing
                \n<\/span><\/div>\n<\/li>\n
              • \n
                Training the officials in charge of cash in financial management.
                \n<\/span><\/div>\n<\/li>\n<\/ul>\n

                Any 6×1 =06 marks
                \n<\/span><\/p>\n

                NB. Evidence is required.
                \n<\/span><\/p>\n

                (b)(ii)\u00a0\u00a0\u00a0\u00a0Measures taken to increase profits
                \n<\/span><\/p>\n

                  \n
                • \n
                  Increasing prices of goods.
                  \n<\/span><\/div>\n<\/li>\n
                • \n
                  Producing quality products\/services
                  \n<\/span><\/div>\n<\/li>\n
                • \n
                  Involving members in doing the work than employing paid workers
                  \n<\/span><\/div>\n<\/li>\n
                • \n
                  Buying raw materials\/stock from cheaper sources \/in bulk.
                  \n<\/span><\/div>\n<\/li>\n
                • \n
                  Reducing advertising costs by announcing the products\/service on assemblies.
                  \n<\/span><\/div>\n<\/li>\n
                • \n
                  Using cheaper but attractive packing materials
                  \n<\/span><\/div>\n<\/li>\n
                • \n
                  Increasing sales through motivating sales personnel, advertising etc.
                  \n<\/span><\/div>\n<\/li>\n
                • \n
                  Being creative and innovative
                  \n<\/span><\/div>\n<\/li>\n
                • \n
                  Using free school facilities such as premises, utilities, security, transport etc
                  \n<\/span><\/div>\n<\/li>\n<\/ul>\n

                  Any 4×1 =04 marks)
                  \n<\/span><\/p>\n

                  NB Evidence is required \/may be implied.
                  \n<\/span><\/p>\n

                  \n\u00a0<\/p>\n

                  (c)\u00a0\u00a0\u00a0\u00a0Factors that were considered when pricing products may include:
                  \n<\/span><\/p>\n

                    \n
                  • \n
                    The cost of the product\/production cost.
                    \n<\/span><\/div>\n<\/li>\n
                  • \n
                    Income level of the customers
                    \n<\/span><\/div>\n<\/li>\n
                  • \n
                    Objectives of firm
                    \n<\/span><\/div>\n<\/li>\n
                  • \n
                    Nature of the product and prices
                    \n<\/span><\/div>\n<\/li>\n
                  • \n
                    charged by the competitors
                    \n<\/span><\/div>\n<\/li>\n
                  • \n
                    Quality of the product
                    \n<\/span><\/div>\n<\/li>\n
                  • \n
                    Need to make prices attractive to customers
                    \n<\/span><\/div>\n<\/li>\n
                  • \n
                    Quantity in which customers buy.
                    \n<\/span><\/div>\n<\/li>\n<\/ul>\n

                    Any 4×1 =04 marks
                    \n<\/span><\/p>\n

                    NB.Evidence is required.
                    \n<\/span><\/p>\n

                    \n\u00a0<\/p>\n

                    (d)\u00a0\u00a0\u00a0\u00a0How the business project was sustained may include the following:-
                    \n<\/span><\/p>\n

                      \n
                    • \n
                      Training of the club members.
                      \n<\/span><\/div>\n<\/li>\n
                    • \n
                      Provision of quality products\/services\/improvement in quality.
                      \n<\/span><\/div>\n<\/li>\n
                    • \n
                      Offering of a variety of products
                      \n<\/span><\/div>\n<\/li>\n
                    • \n
                      Appropriate\/ fair pricing of the products
                      \n<\/span><\/div>\n<\/li>\n
                    • \n
                      Advertising the business products
                      \n<\/span><\/div>\n<\/li>\n
                    • \n
                      Avoiding drawings
                      \n<\/span><\/div>\n<\/li>\n
                    • \n
                      Re-investing profits
                      \n<\/span><\/div>\n<\/li>\n
                    • \n
                      Practicing good business ethics.
                      \n<\/span><\/div>\n<\/li>\n
                    • \n
                      Meeting legal obligations eg school rules and obligation
                      \n<\/span><\/div>\n<\/li>\n
                    • \n
                      Raising more capital from external sources.
                      \n<\/span><\/div>\n<\/li>\n
                    • \n
                      Etc.
                      \n<\/span><\/div>\n<\/li>\n<\/ul>\n

                      Any 6×1 =06 marks
                      \n<\/span><\/p>\n

                      \n\u00a0<\/p>\n

                      3.\u00a0\u00a0\u00a0\u00a0(a)\u00a0\u00a0\u00a0\u00a0(i)\u00a0\u00a0\u00a0\u00a0Nature of the business may be manufacturing or Trading or
                      \n<\/span><\/p>\n

                      service or agribusiness and brands depend on the business operated.
                      \n<\/span><\/p>\n

                      Nature\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a001mark
                      \n<\/span><\/p>\n

                      Brand(s) \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a001 mark
                      \n<\/span><\/p>\n

                      \n\u00a0<\/p>\n

                        \n
                      1. \n
                        (ii)\u00a0\u00a0\u00a0\u00a0The vision and mission statements depend on the nature of the business.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a01 mark for each
                        \n<\/span><\/div>\n<\/li>\n<\/ol>\n

                        \n\u00a0<\/p>\n

                          \n
                        1. \n
                          How the club members were motivated in carrying out business activities include:-
                          \n<\/span><\/div>\n<\/li>\n<\/ol>\n
                            \n
                          • \n
                            Specialization and division of labour
                            \n<\/span><\/div>\n<\/li>\n
                          • \n
                            Giving them some of the products produced.
                            \n<\/span><\/div>\n<\/li>\n
                          • \n
                            Paying them salary
                            \n<\/span><\/div>\n<\/li>\n
                          • \n
                            Sharing of profits on termly basis
                            \n<\/span><\/div>\n<\/li>\n
                          • \n
                            Allowing them to participate in club competitions.
                            \n<\/span><\/div>\n<\/li>\n
                          • \n
                            Training of club members
                            \n<\/span><\/div>\n<\/li>\n
                          • \n
                            Allowing all members to participate in decision making.
                            \n<\/span><\/div>\n<\/li>\n
                          • \n
                            Organising and conducting free and fair elections for club leadership.
                            \n<\/span><\/div>\n<\/li>\n
                          • \n
                            Recognising outstanding club members
                            \n<\/span><\/div>\n<\/li>\n
                          • \n
                            Etc.
                            \n<\/span><\/div>\n<\/li>\n<\/ul>\n

                            Any 4×2 = 08 marks
                            \n<\/span><\/p>\n

                            NB Evidence is required.
                            \n<\/span><\/p>\n

                            \n\u00a0<\/p>\n

                              \n
                            1. \n
                              Techniques that were used to make the products unique in the market may include:
                              \n<\/span><\/div>\n<\/li>\n<\/ol>\n
                                \n
                              • \n
                                Unique packaging
                                \n<\/span><\/div>\n<\/li>\n
                              • \n
                                Uniqueness in quality
                                \n<\/span><\/div>\n<\/li>\n
                              • \n
                                Uniqueness in pricing
                                \n<\/span><\/div>\n<\/li>\n
                              • \n
                                Uniqueness in colour
                                \n<\/span><\/div>\n<\/li>\n
                              • \n
                                Uniqueness in size\/quantity
                                \n<\/span><\/div>\n<\/li>\n
                              • \n
                                Uniqueness in shape\/style
                                \n<\/span><\/div>\n<\/li>\n<\/ul>\n

                                Any 4×1 = 04 marks)
                                \n<\/span><\/p>\n

                                NB evidence is required.
                                \n<\/span><\/p>\n

                                \n\u00a0<\/p>\n

                                  \n
                                1. \n
                                  (i)\u00a0\u00a0\u00a0\u00a0Factors that were based on to assess the business risks include:
                                  \n<\/span><\/div>\n<\/li>\n<\/ol>\n
                                    \n
                                  • \n
                                    Experience and abilities of the club members.
                                    \n<\/span><\/div>\n<\/li>\n
                                  • \n
                                    Availability of market
                                    \n<\/span><\/div>\n<\/li>\n
                                  • \n
                                    Pricing policies and strategies. Cash flow and capital requirements
                                    \n<\/span><\/div>\n<\/li>\n
                                  • \n
                                    Flexibility of the business
                                    \n<\/span><\/div>\n<\/li>\n
                                  • \n
                                    Honesty of the club members\/employees.
                                    \n<\/span><\/div>\n<\/li>\n<\/ul>\n

                                    Any 5×1 =05 marks)
                                    \n<\/span><\/p>\n

                                    NB: Evidence is required
                                    \n<\/span><\/p>\n

                                    \n\u00a0<\/p>\n

                                      \n
                                    1. \n
                                      (ii)\u00a0\u00a0\u00a0\u00a0Techniques of negotiating with customers employed in marketing business products successfully included.
                                      \n<\/span><\/div>\n<\/li>\n<\/ol>\n
                                        \n
                                      • \n
                                        Communicating frequently.
                                        \n<\/span><\/div>\n<\/li>\n
                                      • \n
                                        Offering customers rewards
                                        \n<\/span><\/div>\n<\/li>\n
                                      • \n
                                        Holding special events
                                        \n<\/span><\/div>\n<\/li>\n
                                      • \n
                                        Promoting two way communication
                                        \n<\/span><\/div>\n<\/li>\n
                                      • \n
                                        Enhancing customers service .
                                        \n<\/span><\/div>\n<\/li>\n
                                      • \n
                                        Launching multicultural programs
                                        \n<\/span><\/div>\n<\/li>\n
                                      • \n
                                        Visiting customers
                                        \n<\/span><\/div>\n<\/li>\n
                                      • \n
                                        Using non-productive value methods
                                        \n<\/span><\/div>\n<\/li>\n
                                      • \n
                                        Being pleasant
                                        \n<\/span><\/div>\n<\/li>\n<\/ul>\n

                                        \n\u00a0<\/p>\n

                                        Any 4×1 =04 marks
                                        \n<\/span><\/p>\n

                                        4.\u00a0\u00a0\u00a0\u00a0(a) As question 2 part (a)
                                        \n<\/span><\/p>\n

                                        Any 4×1 =04 marks
                                        \n<\/span><\/p>\n

                                        NB Must be prepared.
                                        \n<\/span><\/p>\n

                                        \n\u00a0<\/p>\n

                                        (b)\u00a0\u00a0\u00a0\u00a0Management tasks performed may include the following:
                                        \n<\/span><\/p>\n

                                          \n
                                        • \n
                                          Financial management
                                          \n<\/span><\/div>\n<\/li>\n
                                        • \n
                                          Human resource management
                                          \n<\/span><\/div>\n<\/li>\n
                                        • \n
                                          Production management
                                          \n<\/span><\/div>\n<\/li>\n
                                        • \n
                                          Marketing management
                                          \n<\/span><\/div>\n<\/li>\n<\/ul>\n

                                          Any 3×2 =06 marks
                                          \n<\/span><\/p>\n

                                          NB. Mentioning -01 mark
                                          \n<\/span><\/p>\n

                                          Evidence -01 mark
                                          \n<\/span><\/p>\n

                                          \n\u00a0<\/p>\n

                                          4.\u00a0\u00a0\u00a0\u00a0(c)\u00a0\u00a0\u00a0\u00a0How the business depends on the natural environment includes \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0the following:-
                                          \n<\/span><\/p>\n

                                            \n
                                          • \n
                                            Land for construction of business premises.
                                            \n<\/span><\/div>\n<\/li>\n
                                          • \n
                                            Raw materials
                                            \n<\/span><\/div>\n<\/li>\n
                                          • \n
                                            Labour for carrying out business operations
                                            \n<\/span><\/div>\n<\/li>\n
                                          • \n
                                            Market for its products
                                            \n<\/span><\/div>\n<\/li>\n<\/ul>\n

                                            Any 4×1 =04 marks
                                            \n<\/span><\/p>\n

                                            NB. Evidence is required.
                                            \n<\/span><\/p>\n

                                            \n\u00a0<\/p>\n

                                            (d)\u00a0\u00a0\u00a0\u00a0(i)\u00a0\u00a0\u00a0\u00a0Business ethics practiced by owner(s) of the business towards
                                            \n<\/span><\/p>\n

                                            employees include:
                                            \n<\/span><\/p>\n

                                              \n
                                            • \n
                                              Guaranteeing a safe work place.
                                              \n<\/span><\/div>\n<\/li>\n
                                            • \n
                                              Giving fair remuneration\/salaries and wages
                                              \n<\/span><\/div>\n<\/li>\n
                                            • \n
                                              Giving fair and clear terms of employment
                                              \n<\/span><\/div>\n<\/li>\n
                                            • \n
                                              Providing good working conditions
                                              \n<\/span><\/div>\n<\/li>\n
                                            • \n
                                              Respecting workers
                                              \n<\/span><\/div>\n<\/li>\n
                                            • \n
                                              Ensuring job security
                                              \n<\/span><\/div>\n<\/li>\n
                                            • \n
                                              Politeness
                                              \n<\/span><\/div>\n<\/li>\n
                                            • \n
                                              Arranging for proper training and education of the employees
                                              \n<\/span><\/div>\n<\/li>\n
                                            • \n
                                              Giving room for creativity
                                              \n<\/span><\/div>\n<\/li>\n
                                            • \n
                                              Any 7×1 =07 marks
                                              \n<\/span><\/div>\n<\/li>\n<\/ul>\n

                                              NB: Evidence is required.
                                              \n<\/span><\/p>\n

                                              \n\u00a0<\/p>\n

                                              (d)\u00a0\u00a0\u00a0\u00a0(ii)\u00a0\u00a0\u00a0\u00a0Challenges associated with family involvement in the business may include
                                              \n<\/span><\/p>\n

                                                \n
                                              • \n
                                                Difficult decision making
                                                \n<\/span><\/div>\n<\/li>\n
                                              • \n
                                                Succession of the enterprise.
                                                \n<\/span><\/div>\n<\/li>\n
                                              • \n
                                                Growth limitations
                                                \n<\/span><\/div>\n<\/li>\n
                                              • \n
                                                Limited vision
                                                \n<\/span><\/div>\n<\/li>\n
                                              • \n
                                                Limited skills and talent to operate the business.
                                                \n<\/span><\/div>\n<\/li>\n
                                              • \n
                                                Role confusion
                                                \n<\/span><\/div>\n<\/li>\n
                                              • \n
                                                Benefits sharing conflicts
                                                \n<\/span><\/div>\n<\/li>\n
                                              • \n
                                                Laziness among family members
                                                \n<\/span><\/div>\n<\/li>\n
                                              • \n
                                                Theft and misuse of business funds and stocks
                                                \n<\/span><\/div>\n<\/li>\n
                                              • \n
                                                Withdrawing of goods from the business for their personal use.
                                                \n<\/span><\/div>\n<\/li>\n
                                              • \n
                                                Etc.
                                                \n<\/span><\/div>\n<\/li>\n<\/ul>\n

                                                Any 4×1 =04 marks
                                                \n<\/span><\/p>\n

                                                NB:No evidence required.
                                                \n<\/span><\/p>\n

                                                \n\u00a0<\/p>\n

                                                5.\u00a0\u00a0\u00a0\u00a0(a)\u00a0\u00a0\u00a0\u00a0As question 2 part (a)
                                                \n<\/span><\/p>\n

                                                Any 4×1 =04 mark
                                                \n<\/span><\/p>\n

                                                \n\u00a0<\/p>\n

                                                (b)\u00a0\u00a0\u00a0\u00a0Presence of water body \/source.
                                                \n<\/span><\/p>\n

                                                  \n
                                                • \n
                                                  Presence of adequate power
                                                  \n<\/span><\/div>\n<\/li>\n
                                                • \n
                                                  Presence of necessary labour both unskilled and skilled
                                                  \n<\/span><\/div>\n<\/li>\n
                                                • \n
                                                  Presence of cheap \/free industrial land.
                                                  \n<\/span><\/div>\n<\/li>\n
                                                • \n
                                                  Availability of raw materials
                                                  \n<\/span><\/div>\n<\/li>\n
                                                • Developed other infrastructure such as roads railway, and communication facilities
                                                  \n<\/span><\/li>\n
                                                • \n
                                                  Presence of adequate market.
                                                  \n<\/span><\/div>\n<\/li>\n
                                                • \n
                                                  Adequate\/presence of security
                                                  \n<\/span><\/div>\n<\/li>\n
                                                • \n
                                                  Etc.
                                                  \n<\/span><\/div>\n<\/li>\n<\/ul>\n

                                                  Any 4×1 =04 marks
                                                  \n<\/span><\/p>\n

                                                  \n\u00a0<\/p>\n

                                                  (c)\u00a0\u00a0\u00a0\u00a0Using the SWOT analysis , the strengths of the business include the
                                                  \n<\/span><\/p>\n

                                                  following
                                                  \n<\/span><\/p>\n

                                                    \n
                                                  • \n
                                                    Production of a variety of products
                                                    \n<\/span><\/div>\n<\/li>\n
                                                  • \n
                                                    Production of high quality products \/services
                                                    \n<\/span><\/div>\n<\/li>\n
                                                  • \n
                                                    Good branding \/strong brand image.
                                                    \n<\/span><\/div>\n<\/li>\n
                                                  • \n
                                                    Excellent advertising.
                                                    \n<\/span><\/div>\n<\/li>\n
                                                  • \n
                                                    Use of modern technology
                                                    \n<\/span><\/div>\n<\/li>\n
                                                  • \n
                                                    Wide distribution network
                                                    \n<\/span><\/div>\n<\/li>\n
                                                  • \n
                                                    Good time management practices
                                                    \n<\/span><\/div>\n<\/li>\n
                                                  • \n
                                                    Adequate capital raised by owners
                                                    \n<\/span><\/div>\n<\/li>\n
                                                  • Entrepreneurial skills\/Abilities to manage the business by owners\/Employment of skilled and qualified personnel.
                                                    \n<\/span><\/li>\n
                                                  • \n
                                                    Ready market provided by large labour force.
                                                    \n<\/span><\/div>\n<\/li>\n<\/ul>\n

                                                    \n\u00a0<\/p>\n

                                                      \n
                                                    • \n
                                                      Etc.
                                                      \n<\/span><\/div>\n<\/li>\n<\/ul>\n

                                                      Any 6×1=06 marks
                                                      \n<\/span><\/p>\n

                                                      NB:Evidence is required.
                                                      \n<\/span><\/p>\n

                                                      \n\u00a0<\/p>\n

                                                      \n\u00a0<\/p>\n

                                                      (d)(i)\u00a0\u00a0\u00a0\u00a0Marking mix strategies used in business include:
                                                      \n<\/span><\/p>\n

                                                        \n
                                                      • \n
                                                        Product.
                                                        \n<\/span><\/div>\n<\/li>\n
                                                      • \n
                                                        Price\/pricing
                                                        \n<\/span><\/div>\n<\/li>\n
                                                      • \n
                                                        Promotion of business products
                                                        \n<\/span><\/div>\n<\/li>\n
                                                      • \n
                                                        Place\/Distribution channel used in marketing of products.
                                                        \n<\/span><\/div>\n<\/li>\n
                                                      • \n
                                                        Packaging
                                                        \n<\/span><\/div>\n<\/li>\n
                                                      • \n
                                                        People
                                                        \n<\/span><\/div>\n<\/li>\n
                                                      • \n
                                                        Positioning
                                                        \n<\/span><\/div>\n<\/li>\n
                                                      • \n
                                                        Etc.
                                                        \n<\/span><\/div>\n<\/li>\n<\/ul>\n

                                                        Any 6×1 =06 marks
                                                        \n<\/span><\/p>\n

                                                        NB evidence is required.
                                                        \n<\/span><\/p>\n

                                                        \n\u00a0<\/p>\n

                                                        (d)(ii)\u00a0\u00a0\u00a0\u00a0Challenges faced in marketing business products may include:
                                                        \n<\/span><\/p>\n

                                                          \n
                                                        • \n
                                                          Stiff competition.
                                                          \n<\/span><\/div>\n<\/li>\n
                                                        • \n
                                                          Theft of business products and cash during marketing\/Theft and robbery
                                                          \n<\/span><\/div>\n<\/li>\n
                                                        • \n
                                                          Adulteration of business products
                                                          \n<\/span><\/div>\n<\/li>\n
                                                        • \n
                                                          Inadequate transport facilities
                                                          \n<\/span><\/div>\n<\/li>\n
                                                        • \n
                                                          Change in customer’s taste and preference
                                                          \n<\/span><\/div>\n<\/li>\n
                                                        • \n
                                                          Bad debtors\/identifying credit worthy customers to be offered credit.
                                                          \n<\/span><\/div>\n<\/li>\n
                                                        • \n
                                                          Theft \/embezzlement of business funds by sales team.
                                                          \n<\/span><\/div>\n<\/li>\n
                                                        • \n
                                                          Fixing affordable prices.
                                                          \n<\/span><\/div>\n<\/li>\n
                                                        • \n
                                                          Unfavourable weather like rain that hinder movements
                                                          \n<\/span><\/div>\n<\/li>\n
                                                        • \n
                                                          Customer skeptism in having doubts in the commodity
                                                          \n<\/span><\/div>\n<\/li>\n
                                                        • \n
                                                          Under developed infrastructure especially roads causing unnecessary delays and break down of vehicles.
                                                          \n<\/span><\/div>\n<\/li>\n<\/ul>\n

                                                          \n\u00a0<\/p>\n

                                                          Any 5×1 =05 mark
                                                          \n<\/span><\/p>\n


                                                          \n\t\t<\/span>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                          JINJA JOINT EXAMINATIONS BOARD P230\/3 ENTREPRENEURSHIP Proposed marking Guide 2019 MARKING GUIDE \u00a0 \u00a0 SECTION A CASE STUDY \u00a0 1.\u00a0\u00a0\u00a0\u00a0(a)\u00a0\u00a0\u00a0\u00a0Behavioural<\/p>\n","protected":false},"author":1,"featured_media":333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1],"tags":[],"class_list":["post-115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-uncategorized"],"yoast_head":"\nP 3 ENTREPRENEURSHIP Proposed marking Guide 2019, JINJA JOINT EXAMINATIONS BOARD - MAKTABA EDUCATION CENTER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P 3 ENTREPRENEURSHIP Proposed marking Guide 2019, JINJA JOINT EXAMINATIONS BOARD - MAKTABA EDUCATION CENTER\" \/>\n<meta property=\"og:description\" content=\"JINJA JOINT EXAMINATIONS BOARD P230\/3 ENTREPRENEURSHIP Proposed marking Guide 2019 MARKING GUIDE \u00a0 \u00a0 SECTION A CASE STUDY \u00a0 1.\u00a0\u00a0\u00a0\u00a0(a)\u00a0\u00a0\u00a0\u00a0Behavioural\" \/>\n<meta property=\"og:url\" content=\"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/\" \/>\n<meta property=\"og:site_name\" content=\"MAKTABA EDUCATION CENTER\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-01T12:10:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-01T12:21:55+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/localhost\/solvefor2\/assets\/images\/kev3\/042122_1456_P3ENTREPREN1.png\" \/>\n<meta name=\"author\" content=\"solvefor2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"solvefor2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/\",\"url\":\"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/\",\"name\":\"P 3 ENTREPRENEURSHIP Proposed marking Guide 2019, JINJA JOINT EXAMINATIONS BOARD - MAKTABA EDUCATION CENTER\",\"isPartOf\":{\"@id\":\"https:\/\/edu.co.tz\/notes\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/edu.co.tz\/notes\/wp-content\/uploads\/2024\/03\/p-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board.jpg\",\"datePublished\":\"2023-04-01T12:10:18+00:00\",\"dateModified\":\"2023-04-01T12:21:55+00:00\",\"author\":{\"@id\":\"https:\/\/edu.co.tz\/notes\/#\/schema\/person\/22640439bcee8b34467d318cc1ffbc1f\"},\"breadcrumb\":{\"@id\":\"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/#primaryimage\",\"url\":\"https:\/\/edu.co.tz\/notes\/wp-content\/uploads\/2024\/03\/p-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board.jpg\",\"contentUrl\":\"https:\/\/edu.co.tz\/notes\/wp-content\/uploads\/2024\/03\/p-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board.jpg\",\"width\":180,\"height\":234},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/edu.co.tz\/notes\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"P 3 ENTREPRENEURSHIP Proposed marking Guide 2019, JINJA JOINT EXAMINATIONS BOARD\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/edu.co.tz\/notes\/#website\",\"url\":\"https:\/\/edu.co.tz\/notes\/\",\"name\":\"MAKTABA EDUCATION CENTER\",\"description\":\"Education Resource Center\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/edu.co.tz\/notes\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/edu.co.tz\/notes\/#\/schema\/person\/22640439bcee8b34467d318cc1ffbc1f\",\"name\":\"solvefor2\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/edu.co.tz\/notes\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/edu.co.tz\/notes\/wp-content\/litespeed\/avatar\/0f39cdeee7cdac1df694066fab428e39.jpg?ver=1775661353\",\"contentUrl\":\"https:\/\/edu.co.tz\/notes\/wp-content\/litespeed\/avatar\/0f39cdeee7cdac1df694066fab428e39.jpg?ver=1775661353\",\"caption\":\"solvefor2\"},\"sameAs\":[\"http:\/\/localhost\/solvefor2\"],\"url\":\"https:\/\/edu.co.tz\/notes\/author\/solvefor2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"P 3 ENTREPRENEURSHIP Proposed marking Guide 2019, JINJA JOINT EXAMINATIONS BOARD - MAKTABA EDUCATION CENTER","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/","og_locale":"en_US","og_type":"article","og_title":"P 3 ENTREPRENEURSHIP Proposed marking Guide 2019, JINJA JOINT EXAMINATIONS BOARD - MAKTABA EDUCATION CENTER","og_description":"JINJA JOINT EXAMINATIONS BOARD P230\/3 ENTREPRENEURSHIP Proposed marking Guide 2019 MARKING GUIDE \u00a0 \u00a0 SECTION A CASE STUDY \u00a0 1.\u00a0\u00a0\u00a0\u00a0(a)\u00a0\u00a0\u00a0\u00a0Behavioural","og_url":"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/","og_site_name":"MAKTABA EDUCATION CENTER","article_published_time":"2023-04-01T12:10:18+00:00","article_modified_time":"2023-04-01T12:21:55+00:00","og_image":[{"url":"http:\/\/localhost\/solvefor2\/assets\/images\/kev3\/042122_1456_P3ENTREPREN1.png"}],"author":"solvefor2","twitter_card":"summary_large_image","twitter_misc":{"Written by":"solvefor2","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/","url":"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/","name":"P 3 ENTREPRENEURSHIP Proposed marking Guide 2019, JINJA JOINT EXAMINATIONS BOARD - MAKTABA EDUCATION CENTER","isPartOf":{"@id":"https:\/\/edu.co.tz\/notes\/#website"},"primaryImageOfPage":{"@id":"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/#primaryimage"},"image":{"@id":"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/#primaryimage"},"thumbnailUrl":"https:\/\/edu.co.tz\/notes\/wp-content\/uploads\/2024\/03\/p-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board.jpg","datePublished":"2023-04-01T12:10:18+00:00","dateModified":"2023-04-01T12:21:55+00:00","author":{"@id":"https:\/\/edu.co.tz\/notes\/#\/schema\/person\/22640439bcee8b34467d318cc1ffbc1f"},"breadcrumb":{"@id":"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/#primaryimage","url":"https:\/\/edu.co.tz\/notes\/wp-content\/uploads\/2024\/03\/p-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board.jpg","contentUrl":"https:\/\/edu.co.tz\/notes\/wp-content\/uploads\/2024\/03\/p-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board.jpg","width":180,"height":234},{"@type":"BreadcrumbList","@id":"https:\/\/edu.co.tz\/notes\/p230-3-entrepreneurship-proposed-marking-guide-2019-jinja-joint-examinations-board\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/edu.co.tz\/notes\/"},{"@type":"ListItem","position":2,"name":"P 3 ENTREPRENEURSHIP Proposed marking Guide 2019, JINJA JOINT EXAMINATIONS BOARD"}]},{"@type":"WebSite","@id":"https:\/\/edu.co.tz\/notes\/#website","url":"https:\/\/edu.co.tz\/notes\/","name":"MAKTABA EDUCATION CENTER","description":"Education Resource Center","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/edu.co.tz\/notes\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/edu.co.tz\/notes\/#\/schema\/person\/22640439bcee8b34467d318cc1ffbc1f","name":"solvefor2","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/edu.co.tz\/notes\/#\/schema\/person\/image\/","url":"https:\/\/edu.co.tz\/notes\/wp-content\/litespeed\/avatar\/0f39cdeee7cdac1df694066fab428e39.jpg?ver=1775661353","contentUrl":"https:\/\/edu.co.tz\/notes\/wp-content\/litespeed\/avatar\/0f39cdeee7cdac1df694066fab428e39.jpg?ver=1775661353","caption":"solvefor2"},"sameAs":["http:\/\/localhost\/solvefor2"],"url":"https:\/\/edu.co.tz\/notes\/author\/solvefor2\/"}]}},"_links":{"self":[{"href":"https:\/\/edu.co.tz\/notes\/wp-json\/wp\/v2\/posts\/115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edu.co.tz\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edu.co.tz\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edu.co.tz\/notes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/edu.co.tz\/notes\/wp-json\/wp\/v2\/comments?post=115"}],"version-history":[{"count":2,"href":"https:\/\/edu.co.tz\/notes\/wp-json\/wp\/v2\/posts\/115\/revisions"}],"predecessor-version":[{"id":117,"href":"https:\/\/edu.co.tz\/notes\/wp-json\/wp\/v2\/posts\/115\/revisions\/117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edu.co.tz\/notes\/wp-json\/wp\/v2\/media\/333"}],"wp:attachment":[{"href":"https:\/\/edu.co.tz\/notes\/wp-json\/wp\/v2\/media?parent=115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edu.co.tz\/notes\/wp-json\/wp\/v2\/categories?post=115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edu.co.tz\/notes\/wp-json\/wp\/v2\/tags?post=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}